by chatfieldconsulting | Oct 15, 2020 | Content Marketing, Lead Generation
What does the average business blog look like? Not the big corporate ones or the trendy startups, but the average IT services, financial advisory, or non-profit blog? It’s full of company news, hiring announcements, and industry jargon that means very little to anyone...
by chatfieldconsulting | Oct 14, 2020 | Content Marketing
You have a website. It’s well designed and you’ve started promoting it to drive new business. But, whether it’s not getting enough traffic yet, or the people who do visit aren’t engaging with what you’ve published, there’s something missing. Content is more than just...
by chatfieldconsulting | Oct 14, 2020 | Content Marketing
Establishing expertise is important for all businesses, but it’s especially critical for B2B companies. In fact, subject matter expert (SME) content has become a crucial component of most B2B companies’ digital strategies. There’s just one problem, though. This type...
