by chatfieldconsulting | Oct 15, 2020 | Content Marketing
Volume is an important factor in content marketing – the more you produce, the more people will likely see your content. But even volume has an upper cap. HubSpot’s VP of Content Joe Chernov recently made a change on the blog in which the company scaled back...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing, Inbound Marketing, Lead Generation
Remember the days when marketing was a blood sport? When it required a ruthless approach to your competitors, deep pockets, and a scorched earth approach to capturing your “share” of the public’s attention so you could generate more leads? Things sure have changed....
by chatfieldconsulting | Oct 15, 2020 | Blogging, Content Marketing
This is almost certainly not the first article you’ve read about content marketing. The Internet is littered with them; good marketers trying to help small business owners get more out of their marketing efforts through content generation. But it’s not that...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing, Inbound Marketing
Your website is more than just a brochure. It is a digital manifestation of your business. It represents not only who you are as a company, but who your customers and prospects are and what they need. That’s why it’s so important to have a clear plan in place before...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing
Traditionally, marketing teams focused almost entirely on lead generation, dumping the fruits of their efforts in the laps of the sales team and walking away. Whether eventual ROI was measured or not, the value of a good marketer is in how many eyeballs they can...
