by chatfieldconsulting | Oct 15, 2020 | Inbound Marketing
Inbound marketing drives innovation and success at all levels of business, but like all technology-driven marketing practices, it continues to evolve. The ability to stay at the head of the curve, implementing the newest tactics and adjusting your strategy accordingly...
by chatfieldconsulting | Oct 15, 2020 | Advertising, Lead Generation
A successful internet marketing campaign has a lot of pieces – almost too many to easily convey to stakeholders what’s being done. In my previous job, we created a long and detailed monthly report that would break down most of what we did, but generally from the...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing, Lead Generation
Content needs to speak the same language as the people reading it. Generic content, content that doesn’t touch on the specific needs or concerns of your audience, and content that glosses over major concerns that your audience might have, just doesn’t...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing
One of the most common concerns I hear from fellow marketers and business owners first implementing content marketing in their efforts is that it doesn’t drive engagement. Even if the platform on which the content is published gets thousands or tens of thousands...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing
Volume is an important factor in content marketing – the more you produce, the more people will likely see your content. But even volume has an upper cap. HubSpot’s VP of Content Joe Chernov recently made a change on the blog in which the company scaled back...
