by chatfieldconsulting | Oct 15, 2020 | Inbound Marketing, Lead Generation
A lot of things need to be in place for a digital marketing strategy to perform effectively. A clear understanding of your goals, audience, and tools at your disposal. A solid platform on which to launch your campaign. Lots and lots of good content. There are plenty...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing, Inbound Marketing
How many times have you received a promotional email from a company trying to sell you something? How often do you actually care? More often than not, these promotional emails sink or swim based on pure luck. Is the prospect in the frame of mind to discuss what’s...
by chatfieldconsulting | Oct 15, 2020 | Blogging, Business
The most critical pages on your business website are the ones that tell visitors what your company can offer. When creating the content for these pages, many people get intimidated and often resort to drab writing that turns readers off. If done correctly, these pages...
by chatfieldconsulting | Oct 15, 2020 | Content Marketing, Inbound Marketing
This isn’t your first rodeo. You know your business and you know your customers, so why is that every article about digital or inbound marketing starts with what seems like a no brainer? Define your ideal customer persona You’ve been told to build these persona...
by chatfieldconsulting | Oct 15, 2020 | Blogging
In the last few years, there’s been a rush by marketers and marketing product creators alike to tell people that it’s gotten a lot easier. Just launch a blog! Post to social media every day! Give people real value and they’ll find you! It’s a compelling message. If...
