RISE ABOVE THE CONSTANTLY ROTATING "HOTNESS" TO GROW YOUR BUSINESS AND SELL YOUR GAMES.
Tabletop Industry Digital Marketing Services
More than a decade of tabletop game marketing experience
The board game, card game, and tabletop RPG market is a booming opportunity, with thousands of new prospective customers discovering the joys of new games every week. But it’s also a fast-moving space where new games and products hit the market constantly.
From rabid YouTube coverage of new game releases to the quick search for the next “hotness” by plugged-in gamers, how do you rise above the fray and reach prospects at the right time? We can help.
More than a Decade of Tabletop Gaming Expertise
Anthony has been working hands-on to craft the messaging strategy and copy of small and medium-sized companies for nearly 15 years.
He has been deeply embedded in the tabletop gaming industry in that time as well, operating a highly regarded podcast, launching a livestreaming show and academic journal, and providing marketing services and support for several highly successful tabletop companies.
Our Services
At Chatfield Consulting LLC, we offer a range of services designed to support the specific needs of TTRPG, board game, and tabletop gaming accessory companies.
Marketing Strategy
Stop throwing things at the wall and develop a comprehensive digital marketing strategy catered to the unique circumstances of the tabletop gaming industry.
Paid Media Management
Reach your target audience where they spend the most time, on YouTube, Instagram, Facebook and Google.
Crowdfunding Support
Preparing for your next big Kickstarter or Gamefound campaign? Build buzz and create momentum for the second you press “launch,” to ensure crowdfunding success.
Social and Influencer Outreach
Tabletop games are an inherently social activity, and success relies on a strong relationship with influencers on YouTube, TikTok, and Instagram, as well as coverage at key industry events like Gen Con and Pax Unplugged.
Copywriting
The right copy can strike a cord with your audience, showing them you know what matters most. The wrong copy? Well, it’s forgettable at best.
Content Strategy
An effective content strategy demonstrates expertise and experience in a way nothing else can. Chatfield Consulting helps craft an impactful content strategy based on deep knowledge of the tabletop gaming industry.
Recent Projects
We successfully augmented a digital advertising campaign for a tabletop gaming accessories company to increase return on investment and drastically increase volume over 12 months.
We launched a series of influencer-targeting campaigns and content campaigns to help an indie publisher surpass their goal on Kickstarter by 2500%.
We worked directly with a game designer and publisher to build content and book guest speaking slots to promote their Kickstarter generating more than $1 million in pledges.
Tabletop Gaming Marketing Services that Fit Your Needs
Ready to discuss how the right approach to digital marketing can benefit your company?